Do or Die
DO or DIE was a campaign, contest and experiment. Microsoft Windows selected three Canadians contestant and flew each of them to a foreign city to see if they could survive with nothing but a laptop. The out-of-home advertising directed users online where they could follow, support and interact with the three survivors.
ICON
PRIMARY LOGO
SECONDARY LOGO
WILDPOSTINGS
Transit Shelter Advertising
WEBSITE
VIDEO GAME
VIDEO GAME
CONTESTANTS' T-SHIRT
CREDITS
AGENCY: CP+B
CREATIVE DIRECTORS: DARREN RICHARDSON, MICHAEL MURRAY
ART DIRECTORS: DYLAN ROYAL, ALICE MA, GAIL PAK
COPYWRITER: MICHELLE WONG, GERALD KUGLER
DESIGN DIRECTOR: JOHN THAI
DESIGNERS: DYLAN ROYAL, JUSTIN AITCHESON
DEVELOPER: STEVE SHADDICK
PRODUCER: ALISON NG
PROJECT MANAGER: HEATHER BLACK