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Do or Die

ICON

DO or DIE was a campaign, contest and experiment. Microsoft Windows selected three Canadians contestant and flew each of them to a foreign city to see if they could survive with nothing but a laptop. The out-of-home advertising directed users online where they could follow, support and interact with the three survivors.

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PRIMARY LOGO

PRIMARY LOGO


SECONDARY LOGO

SECONDARY LOGO


WILDPOSTINGS

WILDPOSTINGS


Transit Shelter Advertising

Transit Shelter Advertising


WEBSITE

WEBSITE


VIDEO GAME

VIDEO GAME


VIDEO GAME

VIDEO GAME


CONTESTANTS' T-SHIRT

CONTESTANTS' T-SHIRT


CREDITS

AGENCY: CP+B
CREATIVE DIRECTORS: DARREN RICHARDSON, MICHAEL MURRAY
ART DIRECTORS: DYLAN ROYAL, ALICE MA, GAIL PAK
COPYWRITER: MICHELLE WONG, GERALD KUGLER
DESIGN DIRECTOR: JOHN THAI
DESIGNERS: DYLAN ROYAL, JUSTIN AITCHESON
DEVELOPER: STEVE SHADDICK
PRODUCER: ALISON NG
PROJECT MANAGER: HEATHER BLACK