DO or DIE was a campaign, contest and experiment. Microsoft Windows selected three Canadians contestant and flew each of them to a foreign city to see if they could survive with nothing but a laptop. The out-of-home advertising directed users online where they could follow, support and interact with the three survivors.
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WILDPOSTINGS
Transit Shelter Advertising
WEBSITE
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CONTESTANTS' T-SHIRT
AGENCY: CP+B
CREATIVE DIRECTORS: DARREN RICHARDSON, MICHAEL MURRAY
ART DIRECTORS: DYLAN ROYAL, ALICE MA, GAIL PAK
COPYWRITER: MICHELLE WONG, GERALD KUGLER
DESIGN DIRECTOR: JOHN THAI
DESIGNERS: DYLAN ROYAL, JUSTIN AITCHESON
DEVELOPER: STEVE SHADDICK
PRODUCER: ALISON NG
PROJECT MANAGER: HEATHER BLACK