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Hertz

Airport Shuttle

Founded in 1918, Hertz is one of the world’s first car rental companies. In order to reposition itself as the leader of the industry, Hertz needed to rebrand itself. A fresh colour palette, the strategic use of minimal typography and the introduction of a bold graphic element—the Hertz streamline—constitute the new distinct visual language. The rebrand includes worldwide retail locations, signage, vehicle merchandising, employee uniforms, communication collateral and almost every brand touch-point imaginable.

Airport Shuttle


Business Card

Business Card


Typeface (In Collaboration with Font Bureau)

Typeface (In Collaboration with Font Bureau)


Signage Guidelines

Signage Guidelines


Signage Guidelines

Signage Guidelines


Exterior Signage

Exterior Signage


Building Signage

Building Signage


vehicle merchandising

vehicle merchandising


Interior Signage

Interior Signage


Uniform

Uniform


Uniform

Uniform


CREDITS

AGENCY: JACKMAN REINVENTS
LEAD BRAND DESIGNER: DYLAN ROYAL
TYPE DESIGNERS: DYLAN ROYAL + FONT BUREAU
DESIGN DIRECTOR: ANTHONY SWANEVELD
CREATIVE DIRECTORS: MICHELLE DONNELLY + GLEN KERR
STORE DESIGN: B+H ARCHITECTS
PRODUCER: NATALIE SAMMUT