I’m a brand and type designer. I build brands, build onto brands and rebuild brands—with a focus on type as a key cornerstone. My holistic and systematic approach to brand development has been informed by my experience in advertising, branding, retail environments and packaging.
Building brands consists of pouring over type specimens, searching for the perfect typeface to represent an organization’s personality and values. Oftentimes a typeface that is held in mind can’t be found—it can only be created. This is the motivation behind Type: Royal an independent type foundry I founded in 2022.
I live, dance and work in Toronto / Muskoka, Ontario. I’m endlessly inspired by the city’s vitality, the stillness of the woods and anything that makes my kid cackle. I love collaborating with people from a diverse range of disciplines to create work that’s strategic and beautiful. Feel free to reach out. I’d love to hear from you.
Hertz
Microsoft Windows
Rexall
Beer Store
Hariri Pontarini Architects
Earth Fare
Lightlife
Field Roast
IKEA
Molson Coors
Staples
Crown Royal
CAMH
Tyndale University
ADCC: Silver
ADCC: x3 Merit
Marketing Magazine: Bronze
Marketing Magazine: Silver
Marketing Magazine: Gold
Applied Arts: x3
Coupe Magazine: x2
Montreal International Games Summit: 1st
The Dieline
Good Magazine
The Globe and Mail
Forbes Magazine
USA Today
Under Consideration
Ad Week
Ad Age
Strategy Magazine
Hey There