For Canada’s 150th, Crown Royal wanted Canadians to know how proud they are to be part of our country’s heritage. A nation-wide, region-specific packaging campaign was created for their Limited Edition Whisky to commemorate the celebration.
collectible packaging
packaging series
packaging series
merchandising
AGENCY: MARKS
DESIGN: DYLAN ROYAL + ROBERT DI CLEMENTE
DESIGN DIRECTION: ANTHONY SWANEVELD
CREATIVE DIRECTION: JANE STANFIELD
PROJECT MANAGEMENT: LAUREN LINCOLN