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Crown Royal x Canada 150

For Canada’s 150th, Crown Royal wanted Canadians to know how proud they are to be part of our country’s heritage. A nation-wide, region-specific packaging campaign was created for their Limited Edition Whisky to commemorate the celebration.


collectible packaging

collectible packaging


packaging series

packaging series


packaging series

packaging series


merchandising

merchandising


CREDITS

AGENCY: MARKS
DESIGN: DYLAN ROYAL + ROBERT DI CLEMENTE
DESIGN DIRECTION: ANTHONY SWANEVELD
CREATIVE DIRECTION: JANE STANFIELD
PROJECT MANAGEMENT: LAUREN LINCOLN