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Do or Die

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DO or DIE was a campaign, contest and experiment. Microsoft Windows selected three Canadians contestant and flew each of them to a foreign city to see if they could survive with nothing but a laptop. The out-of-home advertising directed users online where they could follow, support and interact with the three survivors.

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PRIMARY LOGO

PRIMARY LOGO


SECONDARY LOGO

SECONDARY LOGO


WILDPOSTINGS

WILDPOSTINGS


Transit Shelter Advertising

Transit Shelter Advertising


VIDEO GAME

VIDEO GAME


VIDEO GAME

VIDEO GAME


CONTESTANTS' T-SHIRT

CONTESTANTS' T-SHIRT


CREDITS

AGENCY: CP+B
DESIGN: DYLAN ROYAL + JUSTIN AITCHESON
ART DIRECTION: DYLAN ROYAL + ALICE MA + GAIL PAK
COPY: MICHELLE WONG + GERALD KUGLER
DESIGN DIRECTION: JOHN THAI
CREATIVE DIRECTION: DARREN RICHARDSON + MICHAEL MURRAY
DEVELOPMENT: STEVE SHADDICK
PROJECT MANAGEMENT: ALISON NG + HEATHER BLACK