Do or Die
DO or DIE was a campaign, contest and experiment. Microsoft Windows selected three Canadians contestant and flew each of them to a foreign city to see if they could survive with nothing but a laptop. The out-of-home advertising directed users online where they could follow, support and interact with the three survivors.
ICON
PRIMARY LOGO
SECONDARY LOGO
WILDPOSTINGS
Transit Shelter Advertising
VIDEO GAME
VIDEO GAME
CONTESTANTS' T-SHIRT
CREDITS
AGENCY: CP+B
DESIGN: DYLAN ROYAL + JUSTIN AITCHESON
ART DIRECTION: DYLAN ROYAL + ALICE MA + GAIL PAK
COPY: MICHELLE WONG + GERALD KUGLER
DESIGN DIRECTION: JOHN THAI
CREATIVE DIRECTION: DARREN RICHARDSON + MICHAEL MURRAY
DEVELOPMENT: STEVE SHADDICK
PROJECT MANAGEMENT: ALISON NG + HEATHER BLACK