Do or Die
DO or DIE was a campaign, contest and experiment. Microsoft Windows selected three Canadians contestant and flew each of them to a foreign city to see if they could survive with nothing but a laptop. The out-of-home advertising directed users online where they could follow, support and interact with the three survivors.
ICON
PRIMARY LOGO
SECONDARY LOGO
WILDPOSTINGS
TRANSIT SHELTER ADVERTISING
VIDEO GAME
APPAREL
AGENCY: CP+B
DESIGNERS: DYLAN ROYAL + JUSTIN AITCHESON
ART DIRECTORS: ALICE MA + GAIL PAK
COPYWRITERS: MICHELLE WONG + GERALD KUGLER
DESIGN DIRECTOR: JOHN THAI
CREATIVE DIRECTORS: MICHAEL MURRAY + DARREN RICHARDSON
DEVELOPER: STEVE SHADDICK
PROJECT MANAGER: HEATHER BLACK
PRODUCER: ALISON NG
AGENCY: CP+B
DESIGNERS: DYLAN ROYAL + JUSTIN AITCHESON
ART DIRECTORS: ALICE MA + GAIL PAK
COPYWRITERS: MICHELLE WONG + GERALD KUGLER
DESIGN DIRECTOR: JOHN THAI
CREATIVE DIRECTORS: MICHAEL MURRAY + DARREN RICHARDSON
DEVELOPER: STEVE SHADDICK
PROJECT MANAGER: HEATHER BLACK
PRODUCER: ALISON NG