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Do or Die

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DO or DIE was a campaign, contest and experiment. Microsoft Windows selected three Canadians contestant and flew each of them to a foreign city to see if they could survive with nothing but a laptop. The out-of-home advertising directed users online where they could follow, support and interact with the three survivors.

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PRIMARY LOGO

PRIMARY LOGO


SECONDARY LOGO

SECONDARY LOGO


WILDPOSTINGS

WILDPOSTINGS


Transit Shelter Advertising

Transit Shelter Advertising


VIDEO GAME

VIDEO GAME


VIDEO GAME

VIDEO GAME


APPAREL

APPAREL


CREDITS

AGENCY: CP+B
DESIGNERS: DYLAN ROYAL + JUSTIN AITCHESON
ART DIRECTORS: ALICE MA + GAIL PAK
COPYWRITERS: MICHELLE WONG + GERALD KUGLER
DESIGN DIRECTOR: JOHN THAI
CREATIVE DIRECTORS: MICHAEL MURRAY + DARREN RICHARDSON
DEVELOPER: STEVE SHADDICK
PROJECT MANAGER: HEATHER BLACK
PRODUCER: ALISON NG

AGENCY: CP+B
DESIGNERS: DYLAN ROYAL + JUSTIN AITCHESON
ART DIRECTORS: ALICE MA + GAIL PAK
COPYWRITERS: MICHELLE WONG + GERALD KUGLER
DESIGN DIRECTOR: JOHN THAI
CREATIVE DIRECTORS: MICHAEL MURRAY + DARREN RICHARDSON
DEVELOPER: STEVE SHADDICK
PROJECT MANAGER: HEATHER BLACK
PRODUCER: ALISON NG