About Dylan Royal Contact Dylan Royal

Easy Rewards

CONFETTI MOTIF

Staples Easy Rewards is a loyalty program that allows members access to perks and exclusive offers while earning and redeeming points. The wordmark was created to complement the rounded corners of the Staples icon. A custom ‘y’ adds an element of personalization. The colour palette was established by widening the spectrum between the Staples Red and the Staples Blue of the primary brand palette, which allows for use of a range of vibrant hues that are unique to the program but anchored in the parent brand. The graphic language is composed of simple shapes that are used to create movement, reveal products and create a sense of celebration. Sign up today—it’s easy

CONFETTI MOTIF


WORDMARK

WORDMARK


COLOUR PALETTE

COLOUR PALETTE


CELEBRATION PATTERN

CELEBRATION PATTERN


PRODUCT PHOTOGRAPHY

PRODUCT PHOTOGRAPHY


SHELF PROMOTION

SHELF PROMOTION


PROMOTIONAL POSTERS

PROMOTIONAL POSTERS


MOBILE

MOBILE


CREDITS

AGENCY: JACKMAN
ACD + DESIGNER: DYLAN ROYAL
CREATIVE DIRECTOR: OCEAN RONALD
COPYWRITER: ANDY LYBEROPOULOS
STRATEGIST: CHARLIE LINDSAY
PROJECT MANAGER: CHRISTINE SETRAKIAN

AGENCY: JACKMAN
ACD + DESIGNER: DYLAN ROYAL
CREATIVE DIRECTOR: OCEAN RONALD
COPYWRITER: ANDY LYBEROPOULOS
STRATEGIST: CHARLIE LINDSAY
PROJECT MANAGER: CHRISTINE SETRAKIAN