Field Roast

Field Roast have been crafting plant-based, artisanal meat and cheeses since 1997. The wheat-fork symbol encapsulates the idea of “plant-based food” in a single, powerful icon. The logo is a modern interpretation of a traditional badge, which communicates trust, quality and craft. A flavour-forward naming and colour strategy, mouth-watering food presentations and simple, but beautiful ingredients reinforce what Field Roast is—a world of flavour waiting to be discovered, enjoyed and shared.