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Field Roast

ICON

Field Roast have been crafting plant-based, artisanal meat and cheeses since 1997. The heroic wheat-fork symbol encapsulates the idea of “plant-based food” in a single, powerful icon. The logo is a modern interpretation of a traditional badge, which communicates trust, quality and craft. A flavour-forward naming and colour strategy, mouth-watering food presentations and simple, but beautiful ingredients reinforce what Field Roast is—a world of flavour waiting to be discovered, enjoyed and shared.

ICON


LOGO

LOGO


MONOGRAM

MONOGRAM


ICONOGRAPHY

ICONOGRAPHY


COLOUR STRATEGY

COLOUR STRATEGY




FOOD PHOTOGRAPHY

FOOD PHOTOGRAPHY



INGREDIENT PHOTOGRAPHY

INGREDIENT PHOTOGRAPHY




PACKAGING

PACKAGING



APPAREL

APPAREL


MUG

MUG


CHEF'S KNIFE

CHEF'S KNIFE


CREDITS

AGENCY: JACKMAN
ACD: DYLAN ROYAL + DANA HARRISON +
OCEAN RONALD
DESIGNERS: JACKIE MUSIAL + LEAH RENIHAN
CREATIVE DIRECTOR: BEVERLY VATERS
COPYWRITER: ANDY LYBEROPOULOS
PHOTOGRAPHERS: ROB FIOCCA + JIM NORTON
PRODUCTION ARTIST: MARTIN WHITESIDE
BRAND STRATEGIST: MELISSA BOYD
PROJECT MANAGER: YVONNE PIKULA
PRODUCER: JENNIFER SELSKEY
ACTIVATION DIRECTOR: JULIE CAPORAL
PRODUCTION DIRECTOR: MARLEE MARTEL

AGENCY: JACKMAN
ACD: DYLAN ROYAL + DANA HARRISON +
OCEAN RONALD
DESIGNERS: JACKIE MUSIAL + LEAH RENIHAN
CREATIVE DIRECTOR: BEVERLY VATERS
COPYWRITER: ANDY LYBEROPOULOS
PHOTOGRAPHERS: ROB FIOCCA + JIM NORTON
PRODUCTION ARTIST: MARTIN WHITESIDE
BRAND STRATEGIST: MELISSA BOYD
PROJECT MANAGER: YVONNE PIKULA
PRODUCER: JENNIFER SELSKEY
ACTIVATION DIRECTOR: JULIE CAPORAL
PRODUCTION DIRECTOR: MARLEE MARTEL