Lightlife has been creating plant-based foods for over 40 years. The bright colour palette, spark graphic, minimal typography style, naturally lit photography and clean packaging layout creates a brand system that reflects their mission and mandate to simplify the ingredient list of all their foods in order to produce the most amazing, delicious and cleanest plant-based products on the market.
ICON
WORDMARK
PACKAGING
PACKAGING
AGENCY: JACKMAN
ACD: DYLAN ROYAL + DANA HARRISON
DESIGNERS: LEAH RENIHAN + JACKIE MUSIAL
CREATIVE DIRECTOR: BEVERLY VATERS
PHOTOGRAPHER: MARK OLSON
PRODUCTION ARTIST: MARTIN WHITESIDE
BRAND STRATEGIST: MELISSA BOYD
PROJECT MANAGER: REWATI RANE
PRODUCER: JENNIFER SELSKEY
ACTIVATION DIRECTOR: JULIE CAPORAL
PRODUCTION DIRECTOR: MARLEE MARTEL
AGENCY: JACKMAN
ACD: DYLAN ROYAL + DANA HARRISON
DESIGNERS: LEAH RENIHAN + JACKIE MUSIAL
CREATIVE DIRECTOR: BEVERLY VATERS
PHOTOGRAPHER: MARK OLSON
PRODUCTION ARTIST: MARTIN WHITESIDE
BRAND STRATEGIST: MELISSA BOYD
PROJECT MANAGER: REWATI RANE
PRODUCER: JENNIFER SELSKEY
ACTIVATION DIRECTOR: JULIE CAPORAL
PRODUCTION DIRECTOR: MARLEE MARTEL