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Lightlife

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Lightlife has been creating plant-based foods for over 40 years. The bright colour palette, spark graphic, minimal typography style, naturally lit photography and clean packaging layout creates a brand system that reflects their mission and mandate to simplify the ingredient list of all their foods in order to produce the most amazing, delicious and cleanest plant-based products on the market. 

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WORDMARK

WORDMARK


PACKAGING

PACKAGING






PACKAGING

PACKAGING


CREDITS

AGENCY: JACKMAN
ACD: DYLAN ROYAL + DANA HARRISON
DESIGNERS: LEAH RENIHAN + JACKIE MUSIAL
CREATIVE DIRECTOR: BEVERLY VATERS
PHOTOGRAPHER: MARK OLSON
PRODUCTION ARTIST: MARTIN WHITESIDE
BRAND STRATEGIST: MELISSA BOYD
PROJECT MANAGER: REWATI RANE
PRODUCER: JENNIFER SELSKEY
ACTIVATION DIRECTOR: JULIE CAPORAL
PRODUCTION DIRECTOR: MARLEE MARTEL

AGENCY: JACKMAN
ACD: DYLAN ROYAL + DANA HARRISON
DESIGNERS: LEAH RENIHAN + JACKIE MUSIAL
CREATIVE DIRECTOR: BEVERLY VATERS
PHOTOGRAPHER: MARK OLSON
PRODUCTION ARTIST: MARTIN WHITESIDE
BRAND STRATEGIST: MELISSA BOYD
PROJECT MANAGER: REWATI RANE
PRODUCER: JENNIFER SELSKEY
ACTIVATION DIRECTOR: JULIE CAPORAL
PRODUCTION DIRECTOR: MARLEE MARTEL