Picnic

Picnic Games Labs is a video game company. The name was chosen to reflect a fresh, collaborative approach to game creation. The principal of Picnic brings together a diverse group of people, from varying backgrounds to share, evolve and contribute to his vision for new games. Collaborating with this company is less like work, and more like an unexpected adventure—kind of like a Picnic. The two-syllable word is also fun to say, visually balanced and memorable. The strong visual identity contrasts the playfulness of the company’s name.