Rickard’s partnered with Movember to raise awareness for prostate cancer. Limited edition beer cans were created to promote an online experience where teams could duke it out to find out which ‘stache was the greatest of all time. The campaign leverages a visual language that is reminiscent of vintage boxing posters.
AGENCY: CP+B CANADA
CREATIVE DIRECTORS: DARREN RICHARDSON, MICHAEL MURRAY, AARON STARKMAN
DESIGN DIRECTOR: JOHN THAI
ART DIRECTORS: BENSON NGO, MARK SCOTT
COPYWRITERS: SCOTT MACGREGOR, MIKE DUBRICK
DESIGNER: DYLAN ROYAL