Rickard’s partnered with Movember to raise awareness for prostate cancer. Limited edition beer cans were created to promote an online experience where teams could duke it out to find out which ‘stache was the greatest of all time. The campaign leverages a visual language that is reminiscent of vintage boxing posters.
DESIGN: DYLAN ROYAL
ART DIRECTION: BENSON NGO + MARK SCOTT
DESIGN DIRECTION: JOHN THAI
COPY: SCOTT MACGREGOR + MIKE DUBRICK
CREATIVE DIRECTION: DARREN RICHARDSON + MICHAEL MURRAY + AARON STARKMAN