Rickard’s partnered with Movember to raise awareness for prostate cancer. Limited edition beer cans were created to promote an online experience where teams could duke it out to find out which ‘stache was the greatest of all time. The campaign leverages a visual language that is reminiscent of vintage boxing posters.
PACKAGING
PACKAGING FAMILY
PROMOTIONAL POSTER
AGENCY: CP+B
DESIGNER: DYLAN ROYAL
ART DIRECTORS: BENSON NGO + MARK SCOTT
COPYWRITERS: SCOTT MACGREGOR + MIKE DUBRICK
DESIGN DIRECTOR: JOHN THAI
CREATIVE DIRECTORS: DARREN RICHARDSON, MICHAEL MURRAY + AARON STARKMAN
AGENCY: CP+B
DESIGNER: DYLAN ROYAL
ART DIRECTORS: BENSON NGO + MARK SCOTT
COPYWRITERS: SCOTT MACGREGOR + MIKE DUBRICK
DESIGN DIRECTOR: JOHN THAI
CREATIVE DIRECTORS: DARREN RICHARDSON, MICHAEL MURRAY + AARON STARKMAN