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Ritas

slim can

Ritas was previously branded as a Bud Light product. As she grew in popularity, it was time for Ritas to venture out on her own as a separate brand. I began working on the project just after the Ritas logo was established. The task was to develop a new line of product flavours to launch the new identity while leveraging the equity that existed in the previous packaging design. The launch was so successful, that the core product line was eventually updated to reflect the new direction.

slim can


pattern + hero image

pattern + hero image


shipper

shipper



product family

product family


CREDITS

AGENCY: MARKS
DESIGNER: DYLAN ROYAL
DESIGN DIRECTOR: ANTHONY SWANEVELD
CREATIVE DIRECTOR: JANE STANFIELD
ILLUSTRATOR: KIM MARTIN
PROJECT MANAGER: ANDREW REEVES

AGENCY: MARKS
DESIGNER: DYLAN ROYAL
DESIGN DIRECTOR: ANTHONY SWANEVELD
CREATIVE DIRECTOR: JANE STANFIELD
ILLUSTRATOR: KIM MARTIN
PROJECT MANAGER: ANDREW REEVES