Ritas was previously branded as a Bud Light product. As she grew in popularity, it was time for Ritas to venture out on her own as a separate brand. I began working on the project just after the Ritas logo was established. The task was to develop a new line of product flavours to launch the new identity while leveraging the equity that existed in the previous packaging design. The launch was so successful, that the core product line was eventually updated to reflect the new direction.
pattern + hero image
DESIGN: DYLAN ROYAL
ILLUSTRATION: KIM MARTIN
ART DIRECTION: DYLAN ROYAL + ANTHONY SWANEVELD
DESIGN DIRECTION: ANTHONY SWANEVELD
CREATIVE DIRECTION: JANE STANFIELD
PROJECT MANAGEMENT: ANDREW REEVES