Rebranding a company as large as Staples requires care, consideration and many hands. During the early stages of the project, I was tasked with carefully crafting a concept drawing into a unified brand mark. A brand guideline was developed to ensure consistent application and longevity of the brand. The new brand was then applied to numerous touch points including business stationery, uniforms, transportation and packaging.
brand guidelines: sub-brand system
brand guidelines: typesetting
DESIGNER: DYLAN ROYAL
CREATIVE DIRECTOR: BEN MOTZ