About Dylan Royal Contact Dylan Royal

Staples

logo

Rebranding a company as large as Staples requires care, consideration and many hands. During the early stages of the project, I was tasked with carefully crafting a concept drawing into a unified brand mark. A brand guideline was developed to ensure consistent application and longevity of the brand. The new brand was then applied to numerous touch points including business stationery, uniforms, transportation and packaging.

logo


brand development

brand development


stationery

stationery


brand guidelines

brand guidelines


brand guidelines: sub-brand system

brand guidelines: sub-brand system


brand guidelines: typesetting

brand guidelines: typesetting


delivery uniforms

delivery uniforms



delivery truck

delivery truck



CREDITS

AGENCY: JACKMAN
DESIGNER: DYLAN ROYAL
CREATIVE DIRECTOR: BEN MOTZ