Wesson

It’s a rare opportunity to contribute to a brand that has been around for longer than a century. Wesson is one of those brands. Established in 1899, Wesson Oils became a cooking innovation that would stand the test of time. Drawing from over a 100 years of inspiration—including the work of legendary designer Saul Bass—we began to tell the story of Wesson in a way that speaks to a contemporary audience while maintaining its historic roots. A bold sans-serif wordmark, a crest that reveals the quality of the product and a bright colour system are the cornerstones of the new Wesson brand.