About Dylan Royal Contact Dylan Royal

Wesson

It’s a rare opportunity to contribute to a brand that has been around for longer than a century. Wesson is one of those brands. Established in 1899, Wesson Oils became a cooking innovation that would stand the test of time. Drawing from over a 100 years of inspiration—including the work of legendary designer Saul Bass—we began to tell the story of Wesson in a way that speaks to a contemporary audience while maintaining its historic roots. A bold sans-serif wordmark, a crest that reveals the quality of the product and a bright colour system are the cornerstones of the new Wesson brand.

 

 


PACKAGING

PACKAGING


BADGE

BADGE



BRAND GUIDE

BRAND GUIDE


BRAND GUIDE

BRAND GUIDE


BOTTLE CAP

BOTTLE CAP


CREDITS

ACD: DYLAN ROYAL
DESIGNER: DYLAN ROYAL
CREATIVE DIRECTOR: ASHLEY LEDER
DESIGN INTERN: REBECCA BOATENG
COPYWRITER: ANDY LYBEROPOULOS
PRODUCTION ARTIST: MARTIN WHITESIDE
STRATEGIST: STEPHANIE GIBSON, KATE MOORE & NICHOLAS LORENZI
PROJECT MANAGER: LISA KARLSEN
PRODUCTION DIRECTOR: MARLEE MARTEL

ACD: DYLAN ROYAL
DESIGNER: DYLAN ROYAL
CREATIVE DIRECTOR: ASHLEY LEDER
DESIGN INTERN: REBECCA BOATENG
COPYWRITER: ANDY LYBEROPOULOS
PRODUCTION ARTIST: MARTIN WHITESIDE
STRATEGIST: STEPHANIE GIBSON, KATE MOORE & NICHOLAS LORENZI
PROJECT MANAGER: LISA KARLSEN
PRODUCTION DIRECTOR: MARLEE MARTEL